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  • Douglas Daech

    Born near Detroit Michigan and transplanted to Tampa Florida in 1982, where he located the story called “Steeling Time”, the author now resides in Russellville, Kentucky.

    His past experience includes articles in the Tripolitan, (Journal of the Tripoli Rocket Association, June 1991) and TRASH (Tampa Regional Aero-Space Hobbyist). In 1993 and 1994 many articles were published in the Unauthorized Launch, the Tampa Tripoli High Power Rocket Club newsletter. A science fiction piece was also presented in the online magazine NTH Degree (May, 2004). Also, an award for creative nonfiction was granted in the 2007 Frank and Cellia Conley Writing Contest at Western Kentucky University

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What works in Book Promotion?

I have found that as being a writer the hardest part of the job is book promotion.  Most people think the job of a writer is writing, but truthfully it is getting people to read your words. From what I have read, even if a major publisher buys your work, promotion is still largely on the author’s shoulders. There are a million blogs, books, videos and programs that teach this. I have been trying to absorb all of it. Book promotion is time-consuming, and it can be expensive, both of which are elements I have very little to expend.

I guess I am not alone in that respect. Programs and classes training how to promote a book can be expensive. I cannot afford that so I’m going to learn the hard way, I will spend what time I can and do what works best. I am not flying blind. Hours of research has brought me to a few conclusions I will gladly share here, for free. No paid training classes are here. I believe that promotion boils down to two things. The two biggest jobs for an author are getting friends and contacts.

Friends and community are people you know personally, as well as those who have liked your facebook page, or twitter account. You are reading my blog and considered a friend too. Anyone you can talk with in the virtual world that has a connection to you as a favorite, or a like, or a follow I consider a friend. You can punch them up on messenger or tweet them your thoughts. What you need to do with your friends is to keep them engaged. Keep up the chat and get them to like you. It is kind of like the real world. Eventually, you ask them for their number or email address.

Your contacts are something different. Commercial networking is not the same as a social gathering. Compare a business luncheon to a football party. Contacts are people who are looking for something for themselves, and they may help you to get that. In respect to the author, contacts are looking for a book. They have seen who you are, and like what you have said. Now they may be willing to pay you for your product. It is your job as an author to collect contacts. You need to keep an email list and tell them about your products.

People will read only a fraction of what you do on social media. The majority of your messages are disappearing among the millions of others. Emails, on the other hand, are aimed at a specific person. If that person has engaged with you and remembered you, it has a higher probability to be read. That is your best promotion technique.

I hope you have enjoyed my blog. Please join my email list at http://eepurl.com/cvuWQH


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